The multi-layering of fragrances and scents is an intrinsic part of the perfuming ritual in the Middle-Eastern/Arab culture. Every scent and every blend is a personalised mixture that defines the status and family belonging.

As part of a business strategy deployed by Chalhoub Group one of the eminent luxury retail groups in the region, a campaign was set to grow the category.

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Inspired by Arcimboldo's portraits, we created dreamlike personnages sculpted with the various fragrances' raw ingredients with a message delivering on a key insight: Your fragrance marks your presence (stature).

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CREDITS:

Concept and layout: Pascale Nader

Illustration: Jose Basug

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