Galleria Mall is a luxury retail in AbuDhabi that wanted to launch its sales campaign. Using a visual device recognisable to the mall (the backdrop pattern), the "Sale" message was conveyed through subtle imagery of the price tags.

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CREDITS:

Concept visualisation: Pascale Nader

Art Direction: Shahryar Bin Mukhtar

Copywriting (ENG): Brittany Sinde

Copywriting (AR): Adham Abdullah